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Supply & services

Ship supply business development

Understanding the market, customers and services, and connecting the commercial offer with quotation requests.

Market & services
Commercial positioning
Quotation request workflow
Ship supply business development
01

The challenge

Who is the intended customer, which services are needed, and how does an inquiry become a clearly defined quotation request?

02

Areas of work

The case brings together commercial positioning, services, business processes and supporting tools, connecting customer needs with service presentation and request handling.

03

What this case illustrates

Clarity about the customer, service and information needed for pricing helps define business requirements and appropriate tools.

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