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Health & wellness

Health club business development

The member experience, memberships, bookings and payments, and how they connect with service procedures.

Member experience
Memberships & bookings
Service procedures & follow-up
Health club business development
01

The challenge

How does a member move from inquiry to booking, and how do membership and payment details connect with reception and the team?

02

Areas of work

The case connects the member journey, information needs and team responsibilities, covering memberships, bookings, payments, reception and follow-up.

03

What this case illustrates

Understanding the member journey clarifies where organized information, consistent procedures or improved tools are needed.

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